Getting younger
New generation of golfersCurrently, millennials play 93 million rounds each year and spend about $5 billion annually on golf. With 6.4 million millennial golfers in the U.S. today (2nd largest behind Gen X) and comprising 28% of all participation, it is critical the industry promotes and engages all new golfers, including 18-to-34-year olds. The industry has partnered to provide greater awareness on new generations of golfers, including what’s of interest to this age group and how to communicate with them before, during and after their interaction.
Our Efforts
Building inclusive programsOur programs are committed to tapping into the millennial generation to ensure we're prepared for the challenge of satisfying multiple age groups at the same facility.
ARE YOU MILLENNIAL READY?
WE ARE GOLF and the Millennial task force's is developing customized strategies with “best practices” and important questions to ask of an operation to ensure it's ``Millennial`` ready.
#GOLF & the Millennial Generation
NGF has put out their take on Golf and the Millennial Generation and what we must do and focus on to ensure we're making our ``brands`` are enticing enough to keep Millennials in the game.
What Drives a Millennial?
CMAA unveils generational research on Millennial attitudes towards club memberships and how they are transforming the world of the club membership. See what you can do to improve your offerings.
Task Force Members
JARED WILLIAMS
Golf USA Tee Time Coalition
Mackenzie Mack
The First Tee Tampa Bay
Kris Hart
Nextgengolf
Glenn Gray
Buffalo.Agency
Josh Baker
PGA of America
Sarah Bal
CMAA
Cory Bradburn
Golf Digest
Lauran Driver
Twitter
Matt Hall
Capitol One
Charlie Howe
USGA
Jeehae Lee
TopGolf Tour & TopGolf Crush
Jane MacNeille
Greg Norman Company
Preston McClellan
PGA TOUR
Tony Santelli
adidasGolf
Paige Spiranac
Golf Ambassador and Social Media Influencer