We Are Golf aims to debunk stereotypes
GolfWeek today explored the mission of We Are Golf and addressed the issues facing the industry. They interviewed Joe Steranka, CEO of The PGA of America, a founding member of the coalition.
“There is a lingering perception among people who don’t play golf, whether they be members of Congress or inside the Beltway media, that golf is an elitist sport and that elitism is out of touch with Main Street,” Steranka says. “But when we explain to them that only in 1 in 10 golfers belong to a private club, that over 10,000 of our 16,000 courses are open to the public, or that the average round of golf for 18 holes costs $29. . . they suddenly go, ‘Oh, I didn’t know all that.’
"Steranka insists such education is paramount, especially now."