Video: "We Are Golf" Campaign Comes to Washington
In honor of "National Golf Day," the leadership of the "We are Golf" organization, a coalition that "represents the diverse and hardworking individuals of the golf industry of the United States, descended upon Capitol Hill today.
Mark Woodward, CEO of the Golf Course Superintendents Association of America, and Rafael Barajas, Superintendent of a California Golf Course, appeared on today's edition of "Washington Unplugged" to discuss their goals in Washington.
The "We are Golf" campaign aims to "try to put a new face on golf" and change the perception of the sport as exclusively for the rich, said Woodward.
Woodward called golf courses "true small businesses", emphasizing that over 60 percent of golf courses nationwide are accessible to the general public. Furthermore, the national average cost for an 18-hole round in 2007 was only $28.
"The perception of golf being an elitist sport is really not true," said Woodward. "It is not a rich man's sport by any means."
Both men emphasized that the campaign primarily represents the two million people who make a living day in and day out because of the golf industry.
Read more at CBS News and watch the video below: