April 24-25, 2018
The pinnacle event of the year for WE ARE GOLF is National Golf Day. It was held on April 24-25, 2018 on Capitol Hill in Washington, D.C.
WE ARE GOLF – a coalition of the game’s leading associations and industry partners – hosted its 11th annual National Golf Day on April 24-25, 2018 on Capitol Hill in Washington, D.C.
National Golf Day celebrates the game’s nearly $84.1 billion economy, nearly $4 billion annual charitable impact and many environmental and fitness benefits. More than 300 industry leaders met with Members of Congress, the Executive Branch and federal agencies across 230 meetings on April 25 to discuss golf’s 15,000-plus diverse businesses, two million jobs impacted, tax revenue creation and tourism value.
"With one in 75 U.S. jobs impacted by golf, the industry plays a significant role in stimulating our economy nationwide,” says Steve Mona, CEO of World Golf Foundation, administrator of WE ARE GOLF. “Last year, a record 2.5 million people tried golf for the first time, further cementing why it is vital to share golf’s interests with our country’s lawmakers, showcasing the game’s many economic, charitable and fitness benefits.”
Golf industry leaders arrived Monday, April 23 to participate in the second annual Community Service Project on the National Mall the morning of Tuesday, April 24. The project featured 175 participants across 18 projects focused on beautification, preservation and helping the National Park Service with turf deferred maintenance.
Following the Community Service Project driven by the Golf Course Superintendents Association of America, WE ARE GOLF Board Members, media and other special guests headed to the National Press Club for a special release of the U.S. Golf Economy report, which reported a total economic impact of $84.1 billion for the industry and a 22% increase since the previous report five years ago.
(L to R: Jay Karen, CEO of the National Golf Course Owners Association and WE ARE GOLF Chairman; Steve Mona, CEO of World Golf Foundation)
On Wednesday, April 25, golf industry leaders participated in a record-high 230 meetings with Members of Congress representing 40 states to discuss the game's economic, social and environmental contributions to society.
Conversations with Senate, House of Representatives, Executive Branch and federal agencies’ directors coincided with Tuesday’s release of the new U.S. Golf Economy Report, conducted by TEConomy Partners. It shows $84.1 billion in activity was directly driven by golf in 2016, a 22% rise from $68.8 billion in the 2011 report. The industry supported $191.9 billion in total annual activity, including 1.89 million jobs and $58.7 billion in wages and benefits. Demonstrating golfers’ and businesses’ commitments to charity, $3.94 billion was raised in 2016 through tournaments and other golf activities.
Steve Mona, CEO of World Golf Foundation, kicked off the event in the Rayburn House Office Building and introduce several special guests.
“Golf is healthy and we continue to collaborate on ways to have a positive impact in America,” said Mona, administrator of WE ARE GOLF. “Meeting with many powerful lawmakers and influencers helps educate people about golf’s numerous benefits, grow participation and preserve the game’s legacy for future generations."
Highlight exhibits in the Rayburn Office Building foyer included golf lessons and swing analysis for Congressional Members and staff from Michael Breed, former PGA Teacher of the Year and SiriusXM PGA TOUR Radio host, and Deb Vangellow, LPGA Teaching Professional. A closest-to-the-pin contest and Srixon / Cleveland Golf “Republicans vs. Democrats Putting Challenge” created spirited competition along with support from aboutGolf, GOLFTEC, Titleist and other industry brands.
"Golf is a lifetime sport. It teaches values to the young and helps the season golfer stay physically fit. Nebraska boasts some of the most diverse and beautiful golf destinations in the world,” said Senator Debra Fischer (R-NE). “On National Golf Day, we celebrate our love of the game and renew our commitment to ensure Americans can continue playing for generations to come.”
For those unable to make it to D.C. to celebrate National Golf Day, Topgolf partnered with WE ARE GOLF to conduct free, five-minute lessons at each of its 37 U.S. locations (excluding Las Vegas).
Social Media - 2018
In 2018, the National Golf Day Twitter campaign exceeded more than 77 million impressions (72 million in 2017, 52 million in 2016; 37 million in 2015; 16 million in 2014; 7.2 million in 2013). This included nearly 200,000 total interactions, which represent a 148 percent increase from 2017. National Golf Day's official hashtag trended internationally for the fourth consecutive year during the event taking place on April 25, 2018.
Visit the social media hub to continue following the action. Be sure to tag @wearegolf on Twitter and Instagram to show your support for the golf industry.
In the News - 2018
Through publicity and media relations, National Golf Day 2018 was the most successful to date with nearly 970 million publicity impressions.
Representative editorial placements included: 106.7 The Fan, Athletic Business, Bloomberg, CNN Money, Forbes, Golf Advisor, Golf Channel, Golf Digest, Golfweek, GOLF.com, Patch, Roll Call, Sports Business Journal, Sporting News and more.