5 Tips to Help Golf Pros Retain Millennial Clients
By: MacKenzie Mack, LPGA, PGA, MBA
Millennials do not adhere to traditional 9 a.m. to 5 p.m. schedules. They may pop in to work at 8 a.m., have a long lunch at 12 noon and want to stop in for a lesson at 2 p.m. Keep your teaching schedule open to their ever-changing needs.
Provide Class Size Options
Millennials are social! They may take an individual lesson and want to invite their best friends to the next one. Make sure you provide lesson packages that allow for different class sizes.
Get off the Range and Get to the Course
Millennials like to see results quickly. Do not spend five lessons on the range. Get them the basics and then transition them to the course. They want to see how everything ties together. If they think they need more time on the range, they will say so!
Cash App it!
Millennials don't have a check book and rarely carry cash because they don't have to! Make sure you have quick and convenient payment options such as PayPal, Venmo and Cash App so that they can quickly pay for the lesson and be on their way.
Pause for a Selfie Break
Take time to capture fun experiences on the lesson tee to share with the world. Sharing on social media allows you to connect with millennials by speaking their language. Meet them where they are!
About MacKenzie Mack
MacKenzie is a professional golfer and certified LPGA and PGA of America Professional teacher. She played collegiate golf at Indiana State University where she graduated with a B.S. in Business Marketing and Masters of Business Administration.
Her certifications include PGA Class A Member, LPGA Class A Member, First Tee Certified Coach, Titleist Performance Institute Certified, High School Golf Coaching Certificate and serves on the WE ARE GOLF Millennial Task Force.
She was named to Golf Digest’s list of “Best Young Instructors Under 40” by Golf Digest in 2016-2017.
Currently, she serves as Senior Program Director for The First Tee of Tampa Bay.
More information: www.mackenziemack.com.