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5 Tips to Help Golf Pros Retain Millennial Clients

By: MacKenzie Mack, LPGA, PGA, MBA

 

 

Millennial 01

 

Be Flexible

Millennials do not adhere to traditional 9 a.m. to 5 p.m. schedules.  They may pop in to work at 8 a.m., have a long lunch at 12 noon and want to stop in for a lesson at 2 p.m.  Keep your teaching schedule open to their ever-changing needs.

 

Millennial 02

 

Provide Class Size Options

Millennials are social!  They may take an individual lesson and want to invite their best friends to the next one.  Make sure you provide lesson packages that allow for different class sizes.

Millennial 03 (1)

 

Get off the Range and Get to the Course

Millennials like to see results quickly.  Do not spend five lessons on the range.  Get them the basics and then transition them to the course.  They want to see how everything ties together.  If they think they need more time on the range, they will say so!

 Millennial 04

 

Cash App it!

Millennials don't have a check book and rarely carry cash because they don't have to! Make sure you have quick and convenient payment options such as PayPal, Venmo and Cash App so that they can quickly pay for the lesson and be on their way.

 

Millenial 05

 

Pause for a Selfie Break

Take time to capture fun experiences on the lesson tee to share with the world. Sharing on social media allows you to connect with millennials by speaking their language.  Meet them where they are!

 

Mackenzie _mack -about _me -400x 300

 

About MacKenzie Mack

MacKenzie is a professional golfer and certified LPGA and PGA of America Professional teacher. She played collegiate golf at Indiana State University where she graduated with a B.S. in Business Marketing and Masters of Business Administration.

Her certifications include PGA Class A Member, LPGA Class A Member, First Tee Certified Coach, Titleist Performance Institute Certified, High School Golf Coaching Certificate and serves on the WE ARE GOLF Millennial Task Force.

She was named to Golf Digest’s list of “Best Young Instructors Under 40” by Golf Digest in 2016-2017.

Currently, she serves as Senior Program Director for The First Tee of Tampa Bay.

More information: www.mackenziemack.com.

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