Jeehae is the Director of Business Strategy at Topgolf, where she works to develop strategies that impact Topgolf’s growth and direction. In particular, she works closely with Topgolf Media to create new programming and partnership assets. She is currently focused on growing Topgolf Championships and other competitive event series at Topgolf.
Previously, Jeehae has worked at GlideSlope and IMG Golf. At GlideSlope, an advisory firm specializing in the business of global sport, Jeehae worked on the Sport Strategy team where she helped develop holistic strategies based on consumer data and analytics for clients to derive greater value from their sports marketing assets. At IMG Golf, Jeehae represented LPGA golfer Michelle Wie and worked closely with marketing teams at global brands, such as Kia Motors America, Nike Golf, and OMEGA, to develop and execute creative activation plans.
Jeehae also played professional golf for five years before her IMG days. She dedicated the majority of her time on the LPGA Tour but also spent part of the 2010 and 2011 seasons playing on the Ladies European Tour, which allowed her to travel to and compete in 24 countries. She holds a bachelor’s degree in Economics from Yale University and received her MBA at the Wharton School at University of Pennsylvania in 2015.