April 26, 2017

The pinnacle event of the year for WE ARE GOLF is National Golf Day, which was held April 26, 2017 on Capitol Hill in Washington, D.C.

National Golf Day


WE ARE GOLF, a coalition of golf’s leading organizations, hosted its 10th annual National Golf Day on Wednesday, April 26, 2017 on Capitol Hill in Washington, D.C.

“Celebrating our 10th anniversary was an historic moment and significant milestone for the golf industry,” says Steve Mona, CEO of World Golf Foundation and administrator of WE ARE GOLF. “The game's economic, charitable, environmental and fitness benefits echoed throughout Capitol Hill as we shared golf's contributions, both locally and nationally, with our country's decision-makers."

New for 2017, more than 100 golf industry leaders arrived a few days early and participated in a community service initiative on the National Mall the morning of April 25. It focused on beautification, preservation and helping the National Park Service with turf deferred maintenance.


To begin National Golf Day on April 26, The First Tee Congressional Breakfast was held in the U.S. Capitol. Pictured below are The First Tee Scholars for 2017, Noah Ahmed (left) and Adam Zakaria (right). They are joined by Billy Hurley III (center), PGA TOUR golfer and winner of the 2016 Quicken Loans National.


Organizations participating in the 10th annual National Golf Day on April 26 were the Club Managers Association of America, Golf Course Builders Association of America, Golf Course Superintendents Association of America (GCSAA), Ladies Professional Golf Association (LPGA), Links to Freedom, National Alliance for Accessible Golf, National Golf Course Owners Association, PGA TOUR, Salute Military Golf Association, The First Tee, U.S. Golf Manufacturers Council, United States Golf Association, World Golf Foundation and several others.


Steve Mona, CEO of World Golf Foundation, kicked off the event in the Rayburn House Office Building and introduce several special guests. Mike Davis, USGA Executive Director, provided some opening remarks. 

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2017 Recap

At National Golf Day 2017, a record 175 Congressional meetings were scheduled and nearly 200 attendees from 35 U.S. states participated.

This year’s event also included Mike Davis, Executive Director of the United States Golf Association (USGA), the PGA TOUR's Billy Hurley III, and Olympic gold medalist Dan Jansen.

“I look forward to National Golf Day every year. It’s a chance to visit with the folks at WE ARE GOLF here on Capitol Hill to talk about the positive impact the game has on our economy, worthy charities and personal fitness," says Congressman James E. Clyburn, Assistant Democratic Leader (D-SC). “I especially appreciate the opportunity to discuss expanding diversity throughout every aspect of the game of golf.”

National Golf Day featured a day-long exhibit in the Rayburn Foyer with live lessons for Congressional Members and staff from 2012 PGA Teacher of the Year Michael Breed, host of “The Golf Fix” on Golf Channel and LPGA Teaching Professional Karen Palacios-Jansen, founder of Cardiogolf, a golf-specific fitness system. Special exhibits and activities included a “Closest to the Pin” contest on an aboutGolf simulator; state-of-the-art swing analysis from GolfTEC; a Republican vs. Democrat “Putting Challenge” with Cleveland Golf and Srixon; an educational display with the National Alliance for Accessible Golf; and interviews with attendees on SiriusXM PGA TOUR Radio.

“The influence of the game continues to grow. Golf continues to lead the way, in terms of not just physical strength but also mental strength and character,” says Senator John Barrasso (R-WY). “Golf is a worldwide, growing global activity.”

Across America, Topgolf partnered with WE ARE GOLF to offer free five-minute lessons at each of its 27 U.S. locations with slow-motion video swing analysis through its Topgolf U instructional program. In total, more than 2,000 free lessons were given nationwide in one day!

Social Media

In 2017, the National Golf Day Twitter campaign (#NGD17) exceeded more than 72 million impressions (52 million in 2016; 37 million in 2015; 16 million in 2014; 7.2 million in 2013). This included reaching 24.3 million Twitter and Facebook unique accounts. #NGD17 exceeded 12 million Twitter impressions during its peak between 2-3 p.m. on April 26, when it was also a global trending topic for the third straight year.

Visit the social media hub to continue following the action. Be sure to tag @wearegolf on Twitter and Instagram to show your support for the golf industry. 

In the News

Through publicity and media relations, National Golf Day 2017 was the most successful to date with nearly 950 million publicity impressions.

Representative editorial placements included: Atlanta Journal Constitution, Athletic Business, BuzzFeed, CNBC, FanSided, Forbes, FOX Business, Golf Channel, Golf Digest, Golfweek, NBC Sports Radio, Patch, Roll Call, SiriusXM, SportsBusiness Journal, USA Today, Yahoo!  and more.

National Golf Day 2017 on Golf Channel


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