May 21, 2014
The pinnacle event of the year for WE ARE GOLF is National Golf Day, which was held May 21, 2014 on Capitol Hill in Washington, D.C.
National Golf Day
WE ARE GOLF, a coalition of golf’s leading organizations, hosted the event for the seventh year in a row. Industry leaders from the Club Managers Association of America, Golf Course Superintendents Association of America (GCSAA), National Golf Course Owners Association, PGA TOUR, U.S. Golf Manufacturers Council, the PGA of America, United States Golf Association, World Golf Foundation and others werel in attendance to discuss golf’s economic, environmental, charitable and fitness benefits to Congressional, executive branch and agency leaders.
Jack Nicklaus was also in attendance to speak at The First Tee Congressional Breakfast and participate in the National Golf Day kick-off in the Cannon Caucus Room.
Pictured left to right: Joe Louis Barrow (CEO of The First Tee), Bryan Yan (The First Tee Congressional Breakfast award recipient), Jack Nicklaus, Tim Finchem (Commissioner, PGA TOUR)
Photo Credits: Chris Condon / PGA TOUR
National Golf Day 2014 was the most successful to date with over 120 scheduled Congressional meetings in one day.
A day-long exhibit in the Rayburn Foyer featured live lessons for members of Congress and staff with the Golf Channel’s Michael Breed (Host of “The Golf Fix”) and LPGA Professional Dana Rader; an aboutGolf simulator with a “Closest to the Pin” contest; state-of-the-art swing analysis from GolfTEC; Birdie Ball, the latest at-home training technology; a Republican vs. Democrat “Putting Challenge;” and a GSCAA turf educational display.
Throughout the event, golf’s leaders and other special guests discussed the game’s tax benefits to local communities and asked for equal treatment as a legitimate industry with close to 15,000 small businesses.
“Today (May 21), we stood together in D.C. to represent the two million men and women whose livelihood depends on the golf industry,” says Steve Mona, CEO of World Golf Foundation and administrator of WE ARE GOLF. “Our unified voice helps Congressional Members better understand the profound influence golf has on the American economy.”
In 2014, the National Golf Day Twitter campaign (#NGD14) reached 16 million impressions (7.2 million in 2013). This included 7.2 million unique Twitter and Facebook accounts. Also, 787,000 Twitter accounts were touched in a one-hour span on May 21.
Lend your voice and speak to Congressional leaders about why golf is more than a game to you.
In the News
Through publicity and media relations, National Golf Day 2014 reached an estimated 233 million people with close to 75+ editorial placements in non-endemic media outlets such as the Armed Forces Radio Network, Bloomberg, CBS Sports Radio, ESPN Radio, Golf Channel, Huffington Post, The Hill, NY Daily News, USA Today and Washington Post, to name a few.