May 18, 2016
The pinnacle event of the year for WE ARE GOLF is National Golf Day, which was held May 18, 2016 on Capitol Hill in Washington, D.C.
National Golf Day
WE ARE GOLF, a coalition of golf’s leading organizations, hosted its ninth annual National Golf Day on Wednesday, May 18, 2016 on Capitol Hill in Washington, D.C.
“Each year, National Golf Day grows momentum on Capitol Hill and reminds our country's decision-makers of the benefits golf provides our society and how it supports countless charitable causes, including many related to our nation’s military,” says Steve Mona, CEO of World Golf Foundation and administrator of WE ARE GOLF. “With the game making its return to the Olympics in less than 100 days, our industry is positioned to reach new global audiences and it’s important we communicate in America the positive role golf plays in local communities."
This year’s event also included PGA TOUR Commissioner Tim Finchem, 2016 U.S. Ryder Cup Captain Davis Love III, Vice Captain Steve Stricker and LPGA legend Nancy Lopez (below).
To begin the day, The First Tee Congressional Breakfast was held in the Cannon Office Building. Pictured below, left to right: Stricker, Jessica Kent (The First Tee Scholar - 2016), Nellie Brunson (The First Tee Scholar - 2016), Lopez, Love III.
Next, Steve Mona, CEO of World Golf Foundation, kicked off the event in the Rayburn House Office Building and introduce several special guests.
National Golf Day 2016 was the most successful to date with over 150 scheduled Congressional meetings in one day.
A day-long exhibit in the Rayburn Foyer featured live lessons for Congressional Members and staff with 2012 PGA Teacher of the Year Michael Breed, host of “The Golf Fix” on Golf Channel and LPGA Teaching Professional Karen Palacios-Jansen. Special exhibits and activities included a “Closest to the Pin” contest on an aboutGolf simulator; state-of-the-art swing analysis from GolfTEC; National Arboretum’s “Grassroots Initiative” overview; a Republican vs. Democrat “Putting Challenge;” a turfgrass exhibit from the GCSAA; and interviews with attendees on SiriusXM PGA TOUR Radio.
Throughout the event, golf’s leaders and other special guests discussed the game’s tax benefits to local communities and asked for equal treatment as a legitimate industry with close to 15,200 small businesses.
“Capitol Hill’s annual Golf Day spells out that golf is much more than a game," says Congressman Ander Crenshaw (R-FL). "Along with the sportsmanship and opportunity to forge new and lasting relationships, and mentor youth through such organizations as The First Tee, come billions of dollars worth of economic growth, job creation, and charitable giving. That’s something we all can get behind, today and for decades to come.”
Organizations participating were the Club Managers Association of America, Golf Course Superintendents Association of America (GCSAA), Ladies Professional Golf Association, National Golf Course Owners Association, PGA of America (PGA), PGA TOUR, United States Golf Association, United States Golf Manufacturers Council, World Golf Foundation and others.
“Golf plays a significant role in stimulating our economy and is very accessible, with nine of 10 golfers playing public facilities," says Congressman James E. Clyburn, Assistant Democratic Leader (D-SC). "Today was a unique opportunity for the industry to share golf’s many benefits with Congressional leaders in D.C."
In 2016, the National Golf Day Twitter campaign (#NGD16) exceeded more than 52 million impressions (37 million in 2015; 16 million in 2014; 7.2 million in 2013). This included reaching 17.7 million Twitter and Facebook unique accounts. #NGD16 exceeded 4.4 million Twitter impressions during its peak between 3-4 p.m. on May 18, when it was also a global trending topic for the second straight year.
Visit the social media hub to continue following the action. Be sure to tag @wearegolf on Twitter and Instagram to show your support for the golf industry.
In the News
Through publicity and media relations, National Golf Day 2016 was the most successful to date with nearly 430 million publicity impressions. Representative editorial placements included: ABC, Armed Forces Radio Network, AZ Central, Bloomberg Radio, Blue Ridge Now, BuzzFeed.com, CBS Sports Radio, Connect Sports, ESPN.com, Examiner.com, Forbes.com, FOX, Golf Business, Golf Channel, Golf Course Industry, Golf Digest, LINKS, Patch.com, SiriusXM, SportsBusiness Journal, USA Today, Visit Florida, WTOP-FM and more.