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October 02, 2018

NBC Sports' Ryder Cup Final Day Coverage From Paris Up 23% vs. 2014 From Scotland

Photo via NBC Sports.

PARIS – NBC Sports’ coverage of the Ryder Cup from Le Golf National outside Paris was up all three days vs. 2014 in Scotland, the last year the Ryder Cup was staged in Europe. NBC’s final day coverage on Sunday posted a Total Audience Delivery (TAD) of 2.71 million average viewers across a 5.5-hour telecast (7 a.m.-12:30 pm ET), up 23% vs. 2014 (2.21m, Gleneagles, Scotland). Streaming of the Ryder Cup Final Day garnered 11.1 million minutes streamed, up 697% from 2014 (1.4m) and 58% vs. 2016 (8.1m, Hazeltine National Golf Club, Minneapolis). Europe won the Ryder Cup for the seventh time in ten events and continued their streak of winning in Europe dating back to 1993.

“The crowds in Paris were not the only passionate fans of the Ryder Cup with viewership in the U.S. posting gains everyday compared to four years ago in Scotland,” said Mike McCarley, president, Golf, NBC Sports. “Despite the overnight and morning hours, both TV and streaming coverage saw significant gains versus 2014, which was the first year Golf Channel covered the Ryder Cup as part of NBC Sports.”

Additional Final Day highlights include:

  • Television viewership garnered 2.67 million average viewers, up 21% vs. 2014 (2.20m), and posted a 1.83 U.S. household rating
  • Television viewership peaked at 4.03 million average viewers from 10:15-10:30 a.m. ET. Team Europe clinched the Ryder Cup at approximatley 11 a.m. ET.

NBC Sports’ Day Two Coverage:

NBC Sports’ Day Two coverage of the Ryder Cup on Saturday (7 a.m. – 12:24 p.m. ET) posted a TAD of 2.31 million average viewers across a nearly 5.5-hour telecast, up 21% vs. 2014 (1.91m). NBC’s average viewership posted 2.27 million average viewers, up 19% vs. 2014 (1.91m). Streaming garnered 15.7 million minutes, up 552% vs. 2014 (2.4m)

Additional Day Two highlights include:

  • Television viewership garnered 2.27 million average viewers, up 19% vs. 2014 (1.91m), and posted a 1.57 U.S. household rating.
  • Television viewership peaked at 2.99 million average viewers from 11:30-11:45 a.m. ET.

Golf Channel's Day One Coverage:

Golf Channel’s Day One coverage of the Ryder Cup on Friday (2:00 a.m. – 12:19 p.m. ET) posted a TAD of 765k average viewers across a 10+ hour telecast, up 12% vs. 2014 (685k). Golf Channel’s average viewership posted 732k persons 2+, up 9% vs. 2014 (673k). Streaming garnered 20.6 million minutes, up 160% vs. 2014 (7.9m).

Additional Day One highlights include:

  • Viewership peaked with 1.06 million average viewers from 9:15-9:30 a.m. ET.
  • From 2-6 a.m. ET, Golf Channel posted its best average viewership ever in this time period (489k avg. viewers).

Source: Nielsen, Live + Same Day US HH Rtgs and P2+ Avg 000’s, and Adobe Site Catalyst. Details available.

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