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May 23, 2018
LPGA and 18Birdies Announce Joint Initiative to Promote Women's Golf
DAYTONA BEACH, Fla., May 23, 2018 – The Ladies Professional Golf Association (LPGA), one of the longest-running women's professional sports associations in the world, and golf startup 18Birdies, a mobile and social golf platform that enhances the experience for golfers, announced today that they have combined forces to further promote the growth of the women's game. (Watch the LPGA's video welcome of 18Birdies here).
Elements of this initiative have been based on the findings of a joint ethnographic research study, "It’s His Game, Not Her Game", conducted by 18Birdies and research firm, Fusion Hill. This research study examined barriers and motivations around women’s golf participation and the findings were released in conjunction with today's announcement. (See attached infographic).
With 18Birdies joining the LPGA family as an Official Marketing Partner, the two organizations will look to tap into their various resources and drive up the participation of female players while addressing some of the barriers preventing women from playing golf that were found in the study.
"The 18Birdies platform is the perfect technology for the LPGA to partner with to accomplish our common goal of increasing golf participation by women," said Nancy Henderson, Chief Teaching Officer for the LPGA Teaching & Club Professionals (T&CP) and President of The LPGA Foundation. "We’re always looking for innovative ways to connect with current and potential female golfers and what we are doing with 18Birdies allows us to continue to do that."
To read on, follow the link: http://www.lpga.com/news/2018-lpga-and-18birdies-announce-joint-initiative